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Yes! They still matter and are definitely still a factor when it comes to ranking pages in search engines. But the fact of the matter is that keywords are not the most important component of SEO, and they never have been. As search engine algorithms evolve and become smarter, SEO factors will continue to balance out and SERP landscapes will continue to change.

To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.

It’s been a long week at work for Frank. He can’t wait until the weekend so he can watch the game (go Bengals!). It’s a new ritual he’s developed with his kids.

Conversion rates are one of the most important metrics tracked by social media marketers. A conversion is when a viewer of your website completes an action such as making a purchase. Facebook is one of the top social media platforms for driving conversions, which is why creating quality Facebook ads should be a priority in your marketing strategy.

When building a successful business you need to establish your brand’s identity. Your branding defines your business, gives it a personality, and makes your business recognizable. Branding affects every aspect of your business; it controls the way you communicate internally and externally.

Instagram Analytics exists to help you optimize your social media strategy. It allows you to see who your audience is, what posts are grabbing attention, and what links viewers are clicking on.

But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.

George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.