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But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.

George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.

The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.

The newest tool for businesses that Instagram released just last month is called the Professional Dashboard. This exciting resource is one in a series of products designed for creators and businesses like Badges, Instagram Shop, Checkout and Branded Content — and now, all of these new tools can be accessed in one central hub.

Facebook is a great place to get new eyes on your products or services. Facebook has an average of 2.7 billion active users each month. Lead generation can be difficult to figure out when first starting out. Through a lot of research and trial and error, we have simplified it down to 4 Helpful tips.

Not to be confused with “hell week,” this was one of the busiest and most hectic weeks I’ve had since joining team Swello, as it was filled with daily workshops and team activities that helped us to realign as an organization, and to focus on our mission, 2021 vision, and core values.

Domain verification on Facebook simply means that a business owner is claiming their brand’s domain for use on Facebook. With upcoming changes to Facebook ads manager functionality due to Apple iOS14 privacy policy updates, anyone who advertises on Facebook needs to verify their domain. So, how do you verify your domain?

Apple’s privacy updates do have major implications for Facebook advertisers, but Swello is ready to provide your business with the solutions it needs to avoid being caught in the crossfire. With more users across Facebook’s platforms (4 billion+, including Facebook, Instagram, and WhatsApp) than there are Apple users, there is still plenty of prospecting and remarketing to be done for your business.