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Welcome to November. If your eCommerce brand has taken the right steps this should be your best month of sales all year. This is the eCommerce Super Bowl and this month should not be taken lightly.

Swello is pleased to announce a strategic partnership with Clearco; the fastest, most affordable way for founders to fund their business.

What do Kevin McCallister, Rudolph & fruitcake have in common? This holiday season, get the most out of your ads by avoiding some of the top mistakes we've seen in social advertising. We'll explain misconceptions, and provide guidance that will help you effectively strategize for this critical time of year.

Fourth quarter is historically the largest sales period of the year for eCommerce brands. It’s important to strategize and prepare for this time of year in order to best take advantage of the opportunities it presents. Swello's October Newsletter will walk you through some of the key actions you can take to get prepared to conquer Q4!

Yes! They still matter and are definitely still a factor when it comes to ranking pages in search engines. But the fact of the matter is that keywords are not the most important component of SEO, and they never have been. As search engine algorithms evolve and become smarter, SEO factors will continue to balance out and SERP landscapes will continue to change.

To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.

It’s been a long week at work for Frank. He can’t wait until the weekend so he can watch the game (go Bengals!). It’s a new ritual he’s developed with his kids.

Conversion rates are one of the most important metrics tracked by social media marketers. A conversion is when a viewer of your website completes an action such as making a purchase. Facebook is one of the top social media platforms for driving conversions, which is why creating quality Facebook ads should be a priority in your marketing strategy.