Alex Whitney

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Faucibus ante velit nunc morbi pretium. Ut nullam dolor.

Articles by 

Alex Whitney

If you read our recent blog on how digital marketers can prepare for the holiday season now, you’ll know that the biggest sales event of the year is just around the corner and the time to prepare is now! With online sales projecting to be over $140 billion, digital marketers must be doing all they can to prepare to maximize those sales.

As of Monday morning, TikTok announced that Oracle will be the social platform’s new technology provider, hosting all U.S. user data and securing computer systems to ensure security.

It’s no question that Black Friday and Cyber Monday are two of the biggest sales events of the year. According to Shopify.com, from the beginning of Black Friday through the end of Cyber Monday, Shopify merchants across more than 175 countries sold $2.9+ billion last year - $1 billion more than the previous year's sales.

Instagram has recently launched Reels - a new way for users to create content through short video clips and then to share them to the Explore page, or to their own stories and Reels tab on their profile.

Instagram has recently launched Reels - a new way for users to create content through short video clips and then to share them to the Explore page, or to their own stories and Reels tab on their profile.

The three main goals of advertising are to inform, to persuade, and to remind. Advertisers want to inform their viewers about the product or service they’re providing, generating buzz and bringing awareness to their brand.