Mariah Park

Designer at Swello® | We help online businesses drive success and maximize business growth through digital advertising

Articles by 

Mariah Park

Conversion rates are one of the most important metrics tracked by social media marketers. A conversion is when a viewer of your website completes an action such as making a purchase. Facebook is one of the top social media platforms for driving conversions, which is why creating quality Facebook ads should be a priority in your marketing strategy.

When building a successful business you need to establish your brand’s identity. Your branding defines your business, gives it a personality, and makes your business recognizable. Branding affects every aspect of your business; it controls the way you communicate internally and externally.