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Helping you build your business is our goal. Expert content built for your small business or start up. Rock on!

Swello Newsletter: The Current October 2021

Fourth quarter is historically the largest sales period of the year for eCommerce brands. It’s important to strategize and prepare for this time of year in order to best take advantage of the opportunities it presents. Swello's October Newsletter will walk you through some of the key actions you can take to get prepared to conquer Q4!

April 21, 2021

Do Keywords Still Matter for SEO in 2021?

Yes! They still matter and are definitely still a factor when it comes to ranking pages in search engines. But the fact of the matter is that keywords are not the most important component of SEO, and they never have been. As search engine algorithms evolve and become smarter, SEO factors will continue to balance out and SERP landscapes will continue to change.

April 21, 2021

Tips to Keep Your Brand Consistent

To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.

April 21, 2021

5 Things to Know When Creating a Brand

When building a successful business you need to establish your brand’s identity. Your branding defines your business, gives it a personality, and makes your business recognizable. Branding affects every aspect of your business; it controls the way you communicate internally and externally.

April 21, 2021

Why Does Your Business Still Need a Blog?

But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.

April 21, 2021

Digital Marketers! - Prepare for Black Friday/Cyber Monday Now

It’s no question that Black Friday and Cyber Monday are two of the biggest sales events of the year. According to Shopify.com, from the beginning of Black Friday through the end of Cyber Monday, Shopify merchants across more than 175 countries sold $2.9+ billion last year - $1 billion more than the previous year's sales.

April 21, 2021

How have digital ads performed in quarantine?

We have been working closely with clients for the past several weeks to better understand the business impact of the novel coronavirus. We are monitoring spending, reviewing trends, and game-planning to help safeguard client accounts against poor ad performance due to the abrupt change in consumer spending.

April 21, 2021

Should You Send That Email? Ask Yourself These Five Questions

If you’re like a lot of businesses, you understand the power that comes from utilizing your email list. Emails are an amazing tool because they are easy to create, keep people engaged, and allow you to develop personal relationships with your customers.

April 21, 2021

Where to Begin with SEO

There has been a big shift among search engines to focus on getting their users the best possible results for their searches. To stay competitive, website are going to need fresh, quality content.

April 21, 2021

Starting with Content for SEO

Search Engine Optimization is a process that organically drives traffic to your website by ranking higher in search engines. The methods for increasing unpaid results have evolved with the improvements of search engines, but good results are still very achievable

April 21, 2021

Basics Of The Flywheel

For this article, I will be giving you a general overview of what the Flywheel is and why you should implement it into everything you do as a company. If you would like to get a more in-depth look on the Flywheel strategy, download our guide here.

April 21, 2021

The Ultimate E-commerce Marketing Guide

With nearly 24 million online stores on the market, it can be tough to distinguish between what types of digital marketing people use today. Are you constantly asking yourself what the best way is to market your products? Are you not even sure what ecommerce and digital marketing really is?

April 21, 2021

5 Steps to Make an Effective Email Marketing Campaign

Email marketing is a great way to build customer relationships, announce new products, increase your company's revenue, and many other beneficial reasons. Typically, email marketing has a 4x higher ROAS than any other form of marketing. We have written 5 simple tips you can implement now to get better results from your email marketing campaigns.

April 21, 2021

Why should I pay for content creation?

Regardless of the subject matter or what it’s made of, content is a powerful tool for building brand awareness and establishing a positive reputation online. Content creation and marketing attracts new potential consumers, establishes trust with those considering your brand, and fosters loyalty among previous customers and clients.

April 21, 2021

Want to learn more about Swello Marketing?

If you are reading this article it’s probably because you are trying to figure out what Swello is? Maybe you are just wanting to learn more? Maybe you are even wondering what digital marketing is and how it applies to your life or to your business.

April 21, 2021