Google Ads

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Why You Should Be Advertising on YouTube

It’s been a long week at work for Frank. He can’t wait until the weekend so he can watch the game (go Bengals!). It’s a new ritual he’s developed with his kids.

April 21, 2021

Yep, Google knows (almost) everything about you

George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.

April 21, 2021

Should I Use Google Tag Manager or Google Analytics

Google Analytics’ main purpose is tracking data, storing it and generating reports about your website. There is a Javascript snippet (or tracking code) that sends the corresponding data like: page views, bounce rate, new visitors, or returning visitors to Google Analytics.

April 21, 2021

PPC vs. SEO

SEO and PPC have grown to be very popular digital marketing channels and with good reason. Both channels have a solid reputation for generating leads, increasing brand awareness, and driving audiences to your websites.

April 21, 2021

Should I have a Branded PPC Campaign?

If you are asking yourself if you should have a branded PPC campaign the answer is...YES. You want to be the first ad listed when someone searches for your product or business name. But if I am that business and own that name, why should I bid on myself?

April 21, 2021

Are Google Ads Worth It For Small Businesses in 2020?

If we take a look back to what advertising was like for businesses in the year 2010, we would probably say that we advertise MUCH differently today. We live in a time where people live on their phones twice as long as they did 10 years ago.

April 21, 2021

How To Setup a Google Ads Account 2019

Getting started with Google Ads can be tough. That's why we created this amazing video. We will be going through the steps to set up a Google Ads account and create your first search campaign.

April 21, 2021

How To Setup a Google Ads Express Account

If you are wondering how to setup a basic Google Ads Express account watch this full video guide to help you.

April 21, 2021

Should I Advertise Using Google Ads?

Whether you own a start-up or a company that has been around for 50 years, using Google as a way to market to your target audience is key to a successful company.

April 21, 2021