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2020 by the numbers: Digital marketing

The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.

January 15, 2021

SWELLWEEK 2021

Not to be confused with “hell week,” this was one of the busiest and most hectic weeks I’ve had since joining team Swello, as it was filled with daily workshops and team activities that helped us to realign as an organization, and to focus on our mission, 2021 vision, and core values.

January 15, 2021

Free Promo Video For The Holidays!

If you read our recent blog on how digital marketers can prepare for the holiday season now, you’ll know that the biggest sales event of the year is just around the corner and the time to prepare is now! With online sales projecting to be over $140 billion, digital marketers must be doing all they can to prepare to maximize those sales.

January 15, 2021

Business Vs. The Coronavirus & How To Beat It

For many, the coronavirus crisis has become a time of turmoil, fear, and uncertainty – especially for businesses. Companies are left scratching their heads as they attempt to transition to digital strategies and lock doors.

January 15, 2021

Top 10 Shopify Apps for eCommerce Companies and Why You Should Use Them

Since June 2006 Shopify has continually seen exponential growth year-over-year showing just 51% growth in 2018. It’s no wonder we are seeing many grounded eCommerce companies make the switch to Shopify, even if it means a MASSIVE migration of data, SEO, and build-out.

January 15, 2021

Black Friday E-Commerce Checklist

For E-commerce brands, the biggest time of the year is just around the corner. Speaking from experience with clients Black Friday and Cyber Monday can be a MAD scramble to organize creatives, sales, and implement MAJOR projects that can put a halt to incredible growth opportunities.

January 15, 2021

How elections affect your digital ads — and why you shouldn’t stop running them

Business Insider projects that by the end of the night, nearly $11 billion will have been spent on political advertising during this election cycle — shattering all previous records. So, what does this mean for digital advertising? Well, it means a lot, actually!

January 15, 2021

Traditional marketing is dying...don't believe us? Here are the facts...

Are you a business owner and are wondering why your traditional advertising methods are not working? Here are a FEW examples of why your business in 2019 your company needs to choose a new strategy.

January 15, 2021

Why You Need Ads of All Kinds

The three main goals of advertising are to inform, to persuade, and to remind. Advertisers want to inform their viewers about the product or service they’re providing, generating buzz and bringing awareness to their brand.

January 15, 2021