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Conversion rates are one of the most important metrics tracked by social media marketers. A conversion is when a viewer of your website completes an action such as making a purchase. Facebook is one of the top social media platforms for driving conversions, which is why creating quality Facebook ads should be a priority in your marketing strategy.
Instagram Analytics exists to help you optimize your social media strategy. It allows you to see who your audience is, what posts are grabbing attention, and what links viewers are clicking on.
The newest tool for businesses that Instagram released just last month is called the Professional Dashboard. This exciting resource is one in a series of products designed for creators and businesses like Badges, Instagram Shop, Checkout and Branded Content — and now, all of these new tools can be accessed in one central hub.
Facebook is a great place to get new eyes on your products or services. Facebook has an average of 2.7 billion active users each month. Lead generation can be difficult to figure out when first starting out. Through a lot of research and trial and error, we have simplified it down to 4 Helpful tips.
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Domain verification on Facebook simply means that a business owner is claiming their brand’s domain for use on Facebook. With upcoming changes to Facebook ads manager functionality due to Apple iOS14 privacy policy updates, anyone who advertises on Facebook needs to verify their domain. So, how do you verify your domain?
Apple’s privacy updates do have major implications for Facebook advertisers, but Swello is ready to provide your business with the solutions it needs to avoid being caught in the crossfire. With more users across Facebook’s platforms (4 billion+, including Facebook, Instagram, and WhatsApp) than there are Apple users, there is still plenty of prospecting and remarketing to be done for your business.
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So, what does this mean for social media advertisers? A lot, actually. Every user that opts out will no longer be tracked across websites and apps outside of Facebook, rendering Facebook’s Pixel useless. While these individuals can and will still see ads, after clicking on them, Facebook will have no way of tracking those users’ actions (including conversions).
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These new tracking rules mean that Facebook can only track one event per interaction with your ad — meaning that if a user went to your website, made a search, viewed content, added to cart, and initiated checkout, Facebook would only track and report ONE of those events, based on your prioritization.
In order to comply with Apple’s new privacy policies, Facebook (and its ad management software) is changing fundamentally. This includes changes to how conversions are counted, and which ads get credit.
As of Monday morning, TikTok announced that Oracle will be the social platform’s new technology provider, hosting all U.S. user data and securing computer systems to ensure security.
Instagram has recently launched Reels - a new way for users to create content through short video clips and then to share them to the Explore page, or to their own stories and Reels tab on their profile.
Using the right creative in your advertising is crucial to your ad’s success. If you are designing your own ads, it can sometimes be hard to come up with new ideas for successful ads.
It is no question that COVID-19 has affected our lives in a variety of different ways. Businesses have closed their doors. Restaurants no longer allow people to dine in house. Entertainment sources such as movie theatres have temporarily stopped operating.
When starting to run Facebook ads, many businesses create small-scale Facebook Ad campaigns to test their audience before making a large investment.
With Messenger, there are a lot of regulations to protect your audiences and your page. In 2020, Facebook will be making many changes to its Messenger policies. Here is how to stay compliant in 2020.
Facebook and Instagram's #Ad platform changes often. Many businesses are left saying that ads don't work for their business because trends change, and then so do ads and revenue.
ManyChat is an incredible tool you can use to help automate messaging on Facebook Messenger. The app allows for a seamless customer experience and creates a unique conversation as if the user is communicating with a representative from your organization.
Facebook and Instagram have recently released an “In-App” purchasing feature for eCommerce and online sellers. This feature is currently in beta and only available to a select few, but we suspect by 2020 the feature will be available across all of the platforms for all advertisers.
Understanding Facebook Ad Objectives is KEY to running successful campaigns. Watch this short video to better understand the objectives you should be focusing on and how to get the most out of our ad dollars and objectives.
With the holiday season approaching fast, we wanted to help you check one more thing off your list. We have compiled a list of our top favorite holiday ads to inspire you as you create your holiday ads.
Facebook and Instagram is the largest social networking platform in the entire world. It also has one of the best advertising platforms that allows you to take advantage of strong targeting options.
Are you trying to figure out how to best build audiences and plan campaigns on Facebook Business Manager? Here are some of the tips and tricks we use to define targets and see what details are available for our campaign strategies.
Ever wonder how to set up a Facebook Business Manager for your company and make sure all of the assets are assigned? We've created an easy HOW TO video guide that will show you step-by-step how to create a Facebook Business Manager, connect all the assets, and if necessary share access with an agency or partner.
We have all heard people say, “Facebook ads do not work for my business” or “I lose money every time that I run ads!” Although that can sometimes be true most of the time is due to one simple fact, the ads you are running are not optimized correctly and your business doesn’t have a strategy.
When it comes to your Facebook or Instagram ads, “the more the merrier” might not be the proverb to live by. While experimentation is essential to any successful advertising campaign (and therefore a large variety of creatives and audiences for testing), having too many ads running simultaneously can be a detriment to your ad performance and potential return.
If you are designing ad campaigns on Facebook or Instagram and planning for creatives it can oftentimes be hard to produce the creative assets needed to launch a successful campaign.
Are you wondering what a successful ad account should look like for your business? We’ve taken apart a couple of our ad accounts to show you what you should be looking for in your own account, or looking for when shopping an agency to manage your media buys.
Instagram has recently launched Reels - a new way for users to create content through short video clips and then to share them to the Explore page, or to their own stories and Reels tab on their profile.
