Growth

2020 by the numbers: Digital marketing

The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.

The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers (nationally and globally) are here to prove it.

89,872 people made a Google search every second.

50.33% of Google searches end without a user clicking on a website.

1.4 billion people searched for Facebook on Google.

25% of business owners invested in mobile site optimization “as a top SEO tactic.”

63.3% of total ad spend is now used on digital platforms in the United States, rather than in print or linear media.

$861.12 billion dollars were spent by consumers on online purchases.

18,000 people searched “what will happen in 2021?” each month, on average.

So, what do all of these numbers mean? There are a lot of eyes ready to see your content online, and consumers ready to purchase your products and services.

89,872 people made a Google search every second. With so many people making Google searches each waking moment, your ranking on Google is extremely important — and having paid ads above organically ranked sites can, on occasion, prove to be even more vital. Interested in paid search advertising? Swello is here to help.

50.33% of Google searches end without a user clicking on a listed link — this means that you need to make your website's meta descriptions really count. Check out Swello’s search engine optimization (SEO) services, where we can make this happen.

1.4 billion people searched for Facebook on Google, because that’s where a lot of people spend their time. And if it’s not Facebook, then it’s Instagram or another social media platform. People are naturally social, and social media advertising is one of the best ways to get in front of brand new audiences. Swello’s social media experts are ready to find those target audiences, with paid advertising or organically through content marketing.

25% of business owners invest in mobile site optimization “as a top SEO tactic” — are you kidding?! At least, that’s what we thought when we read this stat. Mobile-first marketing is our specialty, and the way of the future. It begins with good web design, and Swello just happens to have experts in that field.

63.3% of total ad spend is now used on digital platforms in the United States, rather than in print or linear media. “Traditional advertising” is dying, and digital marketing is on the rise. Swello’s mission is to “accelerate growth through innovative digital marketing to help businesses compete.” You could say that this shift in marketing is literally what we do.

$861.12 billion dollars were spent by consumers on online purchases. If they weren’t purchasing from you, your marketing strategy needs to change. Our team of digital marketing experts strategize for brands around the world, and the results speak for themselves.

18,000 people searched “what will happen in 2021?” each month, on average — with so much anticipation, make your business part of what happens this year. Swello is ready to get you off the ground (or grow you to greater heights). Sign up today for a free consultation.

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