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5 Steps to Make an Effective Email Marketing Campaign

Email marketing is a great way to build customer relationships, announce new products, increase your company's revenue, and many other beneficial reasons. Typically, email marketing has a 4x higher ROAS than any other form of marketing. We have written 5 simple tips you can implement now to get better results from your email marketing campaigns.

Email marketing is a great way to build customer relationships, announce new products, increase your company's revenue, and many other beneficial reasons. Typically, email marketing has a 4x higher ROAS than any other form of marketing. We have written 5 simple tips you can implement now to get better results from your email marketing campaigns.

1. CREATE A TEMPLATE

A creative on brand email template can set you apart from everyone else. You want to create a template that people will remember. When you are designing your new email template be sure to keep it on brand, your template should be exciting but should be easily recognizable by your customers. A well designed email template can also create a cohesive look and feel so that your customers can know what to expect from you in an email.

2. USE EYE-CATCHING SUBJECT LINES

Today email inboxes are so busy and congested. Ask yourself, “why will someone open my email?”. The subject line is the deciding factor between your email being archived, opened, or marked as spam. Add value to your subject lines, people open emails that mean something to them. Below are a few inspirational email campaigns you can try out in your next emails.

“Do not open this email”

"Should I stay or should I go?"

"'I love everything in this email!'"

"3 weekend ideas for you"

"Am I assuming correctly?"

"15 minutes this week?"

3. STRIKING PREVIEW TEXT

Similar to the subject line, people want to know what value you are giving them. You are given 10 characters to sell people on opening your email, use it! Give your customers context of what your email is offering them.

4. WRITE DIRECTLY TO YOUR AUDIENCE

Knowing your audience is key to a successful email marketing campaign and you should write directly to them. Depending on the goal of your email marketing campaign you want to change the language used in your email. Tailoring emails to your specific audience will increase your emails relevance and increase your ROAS.

5. ALWAYS HAVE A GOAL IN MIND

All marketing efforts boil down to one thing “the goal”, email marketing is no different. Be “call to action” minded get the recipient to complete an action i.e. Make a purchase, download course, etc.

Creating an effective email campaign is as simple as that. Email marketing is a small piece of your marketing efforts but can bring you the highest return.

If you are having a hard time creating your email campaign, schedule a time with our email marketing specialists.

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