When building a successful business you need to establish your brand’s identity. Your branding defines your business, gives it a personality, and makes your business recognizable. Branding affects every aspect of your business; it controls the way you communicate internally and externally.
When building a successful business you need to establish your brand’s identity. Your branding defines your business, gives it a personality, and makes your business recognizable. Branding affects every aspect of your business; it controls the way you communicate internally and externally. Getting your branding down from the start will create success through consistency and cohesion to in turn build the desired trust you want from your customers. To begin building your brand you need to design a logo.
When creating a logo, ask yourself what you want your brand to look like, what you want it to represent, and what audience you are trying to reach. Look at successful competitors to see what they have done well, think about a color scheme that would fit the mood of your brand, look for inspiration and design styles that screams the style you want your brand to have.
Consider these 5 things before creating your logo:
Be sure to design a logo that is versatile. Whether you put your logo on a billboard, a website, or a T-shirt, you’ll want your logo to be recognizable at any size. Make sure that when you are designing you keep sizing in mind so that there is no distortion or confusion in recognizing your logo.
Make your logo visually appealing so that your brand can stand out. Design your logo in a way that gives it meaning. While you can create a random shape that could work, it’s more effective to have your logo serve a purpose so when people look at it they know it makes sense for your brand. With that, choose colors that pop, create contrast, and fit the mood you want your brand to give off.
The third thing that is huge is typography. Typography can make or break the professionally and style of your brand. Outdated or overused typography will ruin the visual appeal of your brand. By choosing a font that is up to date and fitting for what your brand represents, you will instantly have the interest and trust of your target audience.
The fourth is simplicity. Think about your favorite brands. What does their logo look like? Most likely there’s one shape, color, or word that comes to mind. You don't need to get crazy with detail when it comes to creating a logo. In fact, the most successful brands have the simplest logos. You can have longevity with your logo when it's simple.
Not only do you want your brand to grow and be successful, you want it to last for years to come. Avoid designing your logo to fit the latest trends or you’ll risk your business crashing when the next trend surfaces. Establish a logo that is modern and sleek, and evolve and innovate within your branding as the years pass to create the longevity you desire.
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Yes! They still matter and are definitely still a factor when it comes to ranking pages in search engines. But the fact of the matter is that keywords are not the most important component of SEO, and they never have been. As search engine algorithms evolve and become smarter, SEO factors will continue to balance out and SERP landscapes will continue to change.
To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.