WHAT IS A GOOD LANDING PAGE?
Believe it or not, your home page is not meant to be your landing page. Your goal should be to send potential customers to a place that will give them the special offer you’ve promised. But what are the key points to a good landing page? We have cultivated six aspects to what that looks like and how you should implement them into your own site.
1. EMPHASIZE YOUR OFFER, NOT YOUR COMPANY.
Your potential customers are clicking for a reason, because of that, you need to give them what they want and what you promised. While it is important to keep your brand in line with your offer, you need to have the offer be the main reason they are landing on that page. So give them something they can’t refuse. Doing this will leave the customer with a great first impression and interaction with your company.
2. KEEP IT SIMPLE.
Your page should be focused on having the customer accomplish the goal you have set. Whether that be a sale, lead form, or email sign up, the page needs to zone-in on that goal specifically.
3. KEEP YOUR FORM SHORT (IF YOU HAVE ONE).
Let me ask you a question. If you landed on a company’s website which you have not interacted with in the past, and they asked lengthy questions about you, would you answer them? If you want your customers to fill out information about themselves (i.e. name, email, age, etc.) keep your forms short. A good test is to ask yourself the question “can I fill out this form in 30 seconds or less?”
4. MAKE YOUR PAGE SPECIFIC TO YOUR AUDIENCE.
Hopefully, you already know who your target audience is. If you have successfully identified who that audience is, then your pages need to reflect your information specific to those members. Tailor your landing pages to speak to your customers specifically. Make them feel like they are in the right place.
5. THANK YOUR CUSTOMERS.
It sounds simple but saying “thank you” goes a long way. Especially with your customers. Your landing page should always be followed up with some kind of thank you. Your customers are the reason why you are a business, so it is always important to thank them.
6. RETARGET ON SOCIAL MEDIA & GOOGLE.
Did you get a lot of visitors to a page but didn’t get the forms fills you hoped for? Now that a customer landed on your page, you can retarget/remarket to them to come back to your site and finish filling out their information. Showing them ads on social media and Google platforms is important to keep them familiarized with your brand.
In such a fast-paced world, you need to make sure that you constantly optimize your landing pages to help with your customer experience and make sure the information is current and relevant to your audience.
If you would like to learn more about the importance of landing pages or want to get in touch with an expert who can improve your landing page strategy, we are ready to chat with you.