Social Media

Ad Account insights..What does a successful account look like?

Are you wondering what a successful ad account should look like for your business? We’ve taken apart a couple of our ad accounts to show you what you should be looking for in your own account, or looking for when shopping an agency to manage your media buys.

Are you wondering what a successful ad account should look like for your business? We’ve taken a part a couple of our ad accounts to show you what you should be looking for in your own account, or looking for when shopping an agency to manage your media buys.

Although we have permission to share information, all client data has been blurred to protect data, targeting, and other special insights that are proprietary to our clients and Swello.

When looking at a successful campaign for an online e-commerce store you are typically tracking  the following KPI’S:

  • ROAS (Return on Ad Spend)
  • Purchases and/or Conversions
  • CPR (Cost Per Result)
  • Purchase Conversion Value
  • Shopper Engagement Specific
  • Adds to cart
  • Initiate Checkout
  • Amount Spent (Ad Spend)

When looking at a successful campaign for a service company you are typically tracking  the following KPI’S:

  • Reach (Amount of people who see’s ad)
  • Clicks & CPC (Cost per click)
  • CPR (Cost per result)
  • Amount Spent (Ad Spend)

E-COMMERCE COMPANY - EXAMPLE 1

As you can see the above campaign had the following results:

  • Spent $17,536.75
  • Sold 1,578 orders
  • Generated $50,141.50
  • Had an average of 2.86X ROAS
  • 15,322 Adds to Cart
  • Showing no Initiate checkout data

E-COMMERCE COMPANY - EXAMPLE 2

As you can see the above campaign had the following results:

  • Spent $2,883.89
  • Sold 2,460 orders
  • Generated $40,521.30
  • Had an average of 14.05X ROAS
  • 7,268 Adds to Cart
  • Showing no Initiate checkout data

SERVICE COMPANY - EXAMPLE 1

As you can see the above campaign had the following results:

  • Spent $3,073.46
  • 303 Leads Generated
  • 82,723 People reached in a local targeted area
  • 2,698 Clicks with a $0.87 CPC

E-COMMERCE EXAMPLE #3


As you can see the above campaign had the following results:

  • Spent $7,724.48
  • Sold 1,239 orders
  • Generated $39,416.77
  • Had an average of 5.10X ROAS
  • 8,972 Adds to Cart
  • 2,454 Initiate Checkout

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