Social Media

Facebook Ads: Why You Still Need Them

We have all heard people say, “Facebook ads do not work for my business” or “I lose money every time that I run ads!” Although that can sometimes be true most of the time is due to one simple fact, the ads you are running are not optimized correctly and your business doesn’t have a strategy.

We have all heard people say, “Facebook ads do not work for my business” or “I lose money every time that I run ads!” Although that can sometimes be true most of the time is due to one simple fact, the ads you are running are not optimized correctly and your business doesn’t have a strategy.

scared-of-my-competitors

So if you are reading this and wondering if Facebook ads are for you, the answer is THEY ARE. Remember millions of dollars are spent every day on the platform, and it’s not because they don’t work. The benefits of social ads are not going away for a very long time. Currently running digital ads makes up 51% of US advertising. So what you are saying when you say, “I lose money every time I run ads,” is not true. It is in fact the opposite. If you do not run ads on Facebook, you are allowing your competitors to reach more of your customers losing you more money. Scary right?

People are spending a majority of their time every day on social media channels. The average person spends 28% of their online time, (or roughly 1.72 hours per day), on social media. How can you capitalize? First focus on simple things like focusing on the content. Doing this will give your brand recognition and help you compete with the other 60 MILLION businesses on Facebook.

With over 2 billion active users, the right people to engage with your ad are out there and ready to buy. The tricky part is learning how to show your ads to that target audience directly. [Luckily, we know a little thing or two about that.]

Facebook also makes it incredibly easy to get started with running successful campaigns. We outlined seven easy steps you must follow in order for you to have the best ad performance. Think about each step of the process and what your goal is as a business.

1. CHOOSE YOUR OBJECTIVE

There are 11 KEY objectives you can tell Facebook Business Manager your are looking to accomplish. From brand awareness, reach, traffic, engagement, app installs, video views, lead generation, messages, conversions, catalog sales, and store visits. The narrower you can go, the better Facebook can optimize to hit your goals. So don’t forget that as you are building your campaigns. Think narrow.

2. SELECT AND DEFINE YOUR AUDIENCE

Pick your customers. Who are they? Do you know your customers demographics, psychographics, where are the located, what do they do? Or you could build audiences, add engaged members on social, or have recently visited your site, even explore a lookalike ad. Facebook has created a very robust detailed system to target those that really matter.

3. DECIDE WHERE TO RUN YOUR AD

Once you have determined who you want to target, you’ll then need to pick how they experience the ad. Choose from Facebook, Instagram, Messenger, or Audience Network. There are also various ways for your customers to see on these platforms. There are news feed, marketplace, explore, messenger, and story ads.

4. SELECT YOUR BUDGET

As simple as it sounds you need to determine how much you want to spend per day, week, month, even per year. Break up those budgets and schedule how you want to spend.

5. PICK A FORMAT

With a format it’s time for your to use your creative side. Choose form video, images, stories, messenger, carousel, slideshow, collection, playables, and more. Facebook and Instagram make it really easy for you to choose from templates and build creative ads with little to no effort.

6. SUBMIT YOUR AD

Submit. That’s it you did it.

7. MEASURE AND MANAGE YOUR ADS

This may be the hardest step of the whole campaign process. The maintenance and optimization of a campaign can make or break the success of your campaigns. Keep your eye on your Facebook Business Manager daily! If you don’t see consistency or an increase in KPI’s you are tracking to show success, pause the campaign and try again. Marketing is NEVER a one and done process, but persistence always wins.

It is that simple. When you break it down, running campaigns on Facebook is really important for your business to be recognized. If you do it right, you will see that reaching your goals is easier than you think.

So does your business really need Facebook ads? Yes.

If you are still feeling overwhelmed or not getting the performance you want to see, we are here to help. You can learn more about Facebook ads or feel free to schedule a call with an expert to help you through questions or problems you might have.

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