Social Media

Graphic Design Basics That Will Boost Facebook Conversion Rates

Conversion rates are one of the most important metrics tracked by social media marketers. A conversion is when a viewer of your website completes an action such as making a purchase. Facebook is one of the top social media platforms for driving conversions, which is why creating quality Facebook ads should be a priority in your marketing strategy.

Conversion rates are one of the most important metrics tracked by social media marketers. A conversion is when a viewer of your website completes an action such as making a purchase. Facebook is one of the top social media platforms for driving conversions, which is why creating quality Facebook ads should be a priority in your marketing strategy.

It takes seconds to lose a viewer's attention, so how do you create an ad that makes people want to stop and learn more? Follow these 6 graphic design basics that will help you boost your Facebook conversion rates:

Eye Catching Visuals

In order for your reader to want to stop on your ad you need to design a creative that stands out by being visually appealing. Some key elements of design to remember are quality, contrast, colors, white space, simplicity, and movement. The quality of a photo or design is a simple element to an ad that should be prioritized–having a bad quality ad is the quickest way to lose a potential conversion. By focusing on these elements, you can create an ad that will stop your visitors from scrolling and instead drive their interest in your brand.

Keep the Copy Short

Paragraphs of text are daunting to look at. Your viewer is more likely to be interested in what you have to offer when you don't overwhelm them with information right off the bat. Keep your copy short and to the point so that your viewer will know exactly what your business and service is about. 

Format and Size

It's important to keep in mind that different platforms require different sizes with how their ads are displayed. With that, some platforms have more room for visuals than others. Be sure to design specifically for each platform making sure that what is important for your viewer to know is on each ad.

Be Direct and Clear with the Call-to-Action

Being clear with what you want your viewer to do will be the driving force to conversion. No one likes their time to be wasted, so having simple copy followed by a clear call-to-action. For example phrases like “shop now” or “learn more,” will urge your viewer to take that next step to convert.


Cohesion and Consistency

When your campaigns are consistent across the board it creates credibility and trust for your brand. When your landing page matches your ads, you will get more people to your site as well as stay on your site. Having design elements like colors, fonts, copy, and arrangement being similar will make it easy for your viewer to know the website they were brought to is directly related to the ad they just viewed.

Consider the Audience Persona

Keeping in mind the audience you are designing for is huge. If you’re wanting to reach young adult men who live in the city and are in the finance industry, you don't want to create an ad with a photo of a woman with a pink curly font written across it . Think about who you are designing for and what will interest them when you're choosing the elements to use in your ad. 

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