Social Media

How to Navigate Facebook Messenger Policy Update

With Messenger, there are a lot of regulations to protect your audiences and your page. In 2020, Facebook will be making many changes to its Messenger policies. Here is how to stay compliant in 2020.

Messenger marketing is a great way to boost your sales and increase your customer experience. If you would like to see ManyChat’s many objectives, check out my previous video. Messenger marketing has become a vital piece in today's marketing strategies. Messenger allows you as a business to send personalized messages to your audience.

With Messenger, there are a lot of regulations to protect your audiences and your page. In 2020, Facebook will be making many changes to its Messenger policies. Here is how to stay compliant in 2020.  All of these changes are designed to help people and businesses better connect through messenger. In our fast-paced world, people expect businesses to respond immediately, Facebook's Messenger policy changes were designed to help speed up the shopper’s journey.  


The 24 +1 rule allows you to send promotion material 24 hours post-purchase, contact initiating contact, or sponsored message and allows 1 to follow the message. This was an effective way to send reminders or other types of messages to your customers.

On May 4th, 2020, the 1 follow up message will no longer be allowed. This helps reduce the time someone must wait to get a response from your business, improving the customer experience. If you are sending non-promotional content on a recurring basis through messenger, you can apply for Subscription Messaging.


Message tags allow businesses to send important and personal messages to users if they fall within these categories:

  • Post-Purchase Update
  • Confirmed Event Update
  • Account Update

Using these tags as guidelines you will be able to send messages to your subscribers outside of the 24-hour rule.


Only pages that are registered with the Facebook News Page Index. You can request to be added to this page in your Facebook page settings. Subscription messages are non-promotional material. Material that is not allowed includes subscription offers, deals, coupons, discounts or content produced by or that promotes the third party.

Requesting subscription messaging for your page can be done by going to Page Settings>Advanced Messaging, you will need to fill out the prompt. Facebook will respond within 3-5 business days on your application status.


Sponsored messages allow businesses to send promotional messages outside the 24-hour window. Sponsored messages are paid messages that are sent to your page’s current audience. Sponsored messages still must follow Facebook’s ad guidelines.

Sponsored messages will appear in your audience’s inboxes with the word “sponsored” above the message. If you need help creating a sponsored message, click the request a strategy call button and we would be happy to help you!


ManyChat is our preferred Messenger Marketing platform. With the many changes, Facebook has made and is making Manychat has provided new ways of reaching your audience. With Manychat you can now Email, and text. Both Email and Text do not fall under the 24-hour rule, however, they do have their own set of regulations.

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