Social Media

Instagram’s New Professional Dashboard

The newest tool for businesses that Instagram released just last month is called the Professional Dashboard. This exciting resource is one in a series of products designed for creators and businesses like Badges, Instagram Shop, Checkout and Branded Content — and now, all of these new tools can be accessed in one central hub.

Last year, Instagram saw a huge amount of growth. Having launched brand new services and fresh statistics from 2020, these new tools and resources are ripe with potential to increase engagement for businesses across the board. 

New research from eMarketer predicts that social commerce sales will reach $36 billion, 4.3% of all e-commerce sales. Instagram’s presence and popularity ranks as the 4th most users of any mobile app, outranked only by Facebook. What’s even more is that Instagram found that nearly every user on Instagram followed at least one business in 2020.

Here’s a quick list of 10 statistics from 2020 that you need to know. 

  • Over 1 billion people use Instagram every month
  • 88% of users live outside of the US
  • 51% of users are female
  • Users spend 30 minutes per day on average on the app
  • 81% of people use IG to research products and services
  • 130 million users utilize shopping ads each month
  • 500 million people use the Stories feature every day
  • 50% of people have visited a business’ website to make a purchase after seeing an ad for a product or service

The newest tool for businesses that Instagram released just last month is called the Professional Dashboard. This resource is one of the series of products designed for creators and businesses like Badges, Instagram Shop, Checkout and Branded Content

Example of professional dashboard for Creator
Instagram's Professional Dashboard (image courtesy Instagram)

Now, all of these new tools can be accessed in one central hub. This development has already increased user engagement with 37 million users having engaged with at least one product on the Shop feature.

Three key features of the Professional Dashboard include the ability to:

  • Track Your Performance
  • Explore insights and current trends based on your accounts user reach
  • Grow Your Business
  • Easily accessible tools in one place on Instagram allow you to see monetization status and eligibility
  • Stay Informed
  • With curated educational resources, tips, tricks, and guidance, the dashboard is full of inspiration and constantly updated tools for growth

Looking ahead in 2021, Instagram will continue to add on to this suite of tools in order to help your business grow and stay successful on their platform.

Ready for professionally curated and consistent content on Instagram? Swello’s digital marketing experts use these tools every day. Contact us today for a free consultation.

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