The newest tool for businesses that Instagram released just last month is called the Professional Dashboard. This exciting resource is one in a series of products designed for creators and businesses like Badges, Instagram Shop, Checkout and Branded Content — and now, all of these new tools can be accessed in one central hub.
Last year, Instagram saw a huge amount of growth. Having launched brand new services and fresh statistics from 2020, these new tools and resources are ripe with potential to increase engagement for businesses across the board.
New research from eMarketer predicts that social commerce sales will reach $36 billion, 4.3% of all e-commerce sales. Instagram’s presence and popularity ranks as the 4th most users of any mobile app, outranked only by Facebook. What’s even more is that Instagram found that nearly every user on Instagram followed at least one business in 2020.
Here’s a quick list of 10 statistics from 2020 that you need to know.
Over 1 billion people use Instagram every month
88% of users live outside of the US
51% of users are female
Users spend 30 minutes per day on average on the app
81% of people use IG to research products and services
130 million users utilize shopping ads each month
500 million people use the Stories feature every day
50% of people have visited a business’ website to make a purchase after seeing an ad for a product or service
Now, all of these new tools can be accessed in one central hub. This development has already increased user engagement with 37 million users having engaged with at least one product on the Shop feature.
Three key features of the Professional Dashboard include the ability to:
Track Your Performance
Explore insights and current trends based on your accounts user reach
Grow Your Business
Easily accessible tools in one place on Instagram allow you to see monetization status and eligibility
With curated educational resources, tips, tricks, and guidance, the dashboard is full of inspiration and constantly updated tools for growth
Looking ahead in 2021, Instagram will continue to add on to this suite of tools in order to help your business grow and stay successful on their platform.
But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.
George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.
The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.