Whether you own a start-up or a company that has been around for 50 years, using Google as a way to market to your target audience is key to a successful company.
When your car breaks down, or you want to buy a new dress, what is the first thing you are going to do? You are going to hop onto Google and search “best mechanic shop near me” or “cute dresses”. You're not going to get into your spare car and drive to every mechanic shop in the area or drive to the nearest mall because that’s not convenient.
About 3.5 billion people use Google every day to shop for something. The market on Google is incredible, and you are missing out. Only 25% of small businesses are spending money on online marketing. That means that only 75% of small businesses are investing in finding new customers online, and it’s so easy!
Non-targeted direct mail, radio, e-newsletter, and newspaper advertising is dead. The new way of advertising is digital. 48% of customers started searching for products online last year. The market is rising year over year, and it’s time to capture that market.
Something that most companies hate is that they can never track the return on their advertising budgets. With old fashioned marketing techniques, it is near impossible to know the revenue you have generated. Another amazing benefit of marketing online is that you can track your return down to the penny. On google ads, businesses make on average $2.87 for every $1 spent. That means if you spend $2,500 dollars on Google Ads, you will make around $7,175 in revenue!
To start advertising on Google, create your free Google Ads account. Once you have signed up, you are going to want to do the following to start advertising:
Establish your account goals
Determine your audience
Conduct keyword research
Set budgets and bids
Build your optimal account structure
Write high-performing ads
Create effective landing pages
Implement conversion tracking
Grow your remarketing lists
Make optimization a habit
For most people, this all sounds very confusing. That is why most companies either hire someone in-house or pay an agency to do it for them. The benefit of hiring a digital ad agency is that they can help you create your own marketing strategy, define who your target audience is, where you should be marketing, and how much you should spend on each digital marketing platform, and much more.
If after reading this article you're still wondering if you should be spending your marketing budget on Google ads, the answer is YES! Stop making excuses, and start advertising your brand on Google!
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