Google Analytics is a great way to track and understand user behavior and how users interact with your website. But there will be moments where it would be beneficial to track specific actions on your website. Let’s say you want to know how many users are interacting with a specific feature or app or the specific sale of a certain line of products or services.
This is where it would be beneficial to implement Google Tag Manager (GTM). Rather than deploy precious web developers to create a unique tag, integrate them, and make sure they react correctly, you can implement GTM that can save you lots of time and many headaches. Not only does it eat up the developer’s time, but that is precious time and data that you are missing out on when you could be tracking your campaign efforts.
Google Tag Manager is free software from Google that allows you to deploy various types of tags or code to your website. It makes it easier to manage and define tags without ever having to edit code. So if you ever want to track a specific button, form submission, or an outbound link, Google Tag Manager will let you test the tag before it’s deployed to ensure it functions properly.
Google Tag Manager allows you to integrate other tracking codes like Google Analytics, Google Ads, and the Facebook Pixel so that you can manage all your tags in one place.
When it comes down to it, using both platforms will help you gather and analyze data which is powerful when trying to compete against other marketers. Both platforms enable users to do it themselves and best of all, they are both FREE. With GTM’s debug feature, you will be able to test and fix errors before going live.
Even if you do make a mistake, GTM allows you to track changes made to any of your triggers or tags. If something does go wrong, you can abandon those changes and restore your tags to working order. These platforms have a lot to offer and are well worth your time spending some time and learning all that they have to offer.