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Should You Send That Email? Ask Yourself These Five Questions

If you’re like a lot of businesses, you understand the power that comes from utilizing your email list. Emails are an amazing tool because they are easy to create, keep people engaged, and allow you to develop personal relationships with your customers.

If you’re like a lot of businesses, you understand the power that comes from utilizing your email list. Emails are an amazing tool because they are easy to create, keep people engaged, and allow you to develop personal relationships with your customers. When creating an email campaign, it can be intimidating to have to be responsible for writing something that your customers are going to want to open and read.

In order to relieve some of that anxiety, we recommend you ask yourself the following five questions before sending an email blast.  

WHEN SHOULD I SEND IT?

This might be something you have to test initially. You have to ask yourself when your customers are most likely to engage with an incoming email. To figure this out, split test your email send times. Your analytics is the best tool to decide whether or not a certain time works for you.

WHAT ARE THEY GETTING?

Are you offering a discount, announcing a new product, or showing relevant and interesting content? Whatever it is, you need to make sure that your subscribers are going to gain something from the email. We are constantly receiving messages in today’s world, how are you going to make yours stand out?

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WHO IS GETTING IT?

It sounds simple, but you might have different objectives that you are trying to accomplish. Are you trying to reach people who abandoned their cart? Are you sending a discount code to only “loyal” subscribers? Do you just want to show your customers some love? Make sure you identify who you want to send it to, not all subscribers are the same.

WHERE AM I SENDING SUBSCRIBERS?

One of the most important things to remember is that your landing page needs to correlate with the content of your email. If you send an email highlighting a certain shirt style you sell then send them to a page that sells sunglasses, odds are, you are not going to have much success. Keep the message and destination cohesive. An easy flow is THE way to go.

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WHY AM I SENDING IT?

This might be the most important question to ask yourself. If are sending an email just to send an email, then you might want to rethink your strategy. People don’t like to be bombarded by pointless messages in their inbox. If you do that, you’re on a fast track to your customers hitting that “unsubscribe” button. (Nobody wants that.)

In the end, just make sure that there is a meaning behind your message. Give your customers something to look forward to when they see you sent them an email. Doing that will help you build lifelong relationships with your subscribers.

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