As of Monday morning, TikTok announced that Oracle will be the social platform’s new technology provider, hosting all U.S. user data and securing computer systems to ensure security.
As of Monday morning, TikTok announced that Oracle will be the social platform’s new technology provider, hosting all U.S. user data and securing computer systems to ensure security. The email from TikTok’s business team also explained that both Walmart and Oracle will take up to 20% cumulative stake in the company, while also expanding TikTok headquarters in the United States. This will lead to an increase in job positions - 25,000 expected new hires! Four of the five TikTok board members are American, which will also increase security and provide us with more say in decisions regarding the app as a whole in the U.S.
So what does all of this mean? According to TikTok headquarters, there will be no disruptions to current campaigns. Content creation and ad campaigns will continue to run and be available to all users. So if you are a business who is interested in using TikTok as a platform to run advertisements, now is the time to start!
With over 800 million monthly users, TikTok has become one of the top social media platforms for content creation. This number may be high, however many brands and businesses have not caught on yet. TikTok can be an effective way to gain awareness, engagement, purchases, and other actions towards your company. TikTok offers tools similar to Instagram and Facebook that can help you create, deliver, and optimize ads. You can pick between a daily budget or a lifetime budget. You can target your audience with different interests, demographics, and descriptions. You can choose from five different styles of ads depending on what your goal is (awareness, a purchase, etc.).
With the update on TikTok’s new technology provider and its rising popularity as an app, businesses have a great opportunity to increase their brand awareness and online sales. Using TikTok as another advertising tool can be very beneficial for your business, no matter what your goals are!
But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.
George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.
The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.
