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Tips to Keep Your Brand Consistent

To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.

To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide which displays key elements of your brand.

When creating your branding guide you will need to establish how you want your brand to look. The elements of the guide you will need to outline are logo, color palette, font and content guides. With these key elements you will be able to start creating content that is aligned with your brand and recognizable. 

Logo


Creating a logo for your brand is the first step in building your brand and business. This is where you can establish your name and the face of your company. You want to create a logo that can be compatible with your website, Instagram, etc. For more information on logos you can read this blog here (5 Things to Know When Creating a Brand). 

Color Palette

Building a color palette is key in order to create a trustworthy and aesthetically pleasing brand. It's important to have at least 4-6 main colors that you will use throughout your website, logo design, and other graphic elements that you will create. These colors can also be your “highlight” colors on Instagram. This is important because if you don’t have consistent colors on your website and social media it will be confusing to anyone viewing your page. 

Font


Once you have established your logo and color palette you can dive into fonts. The fonts you choose will be shown on your website and graphic design. With these fonts and your color palette you can ensure that your brand is cohesive in all of your creations. Anyone viewing your social media and website will be able to instantly recognize your brand because your logo, color palette and font will all be connected.

Content

The last thing you want to establish to complete your brand is how you want all your content to look. Do you want your photos to be dark and moody? Or do you want them to be light and airy? Once you figure this out you can find the perfect preset to match that look you are going for. A preset is a pre-configured look that you can apply to any number of photos with one click. You can find these through other photographers or you can create your own within Lightroom. 

Establishing that preset will be key in making sure all your content on your social media and website is cohesive and consistent. When you use the same preset on all your photos it will make your brand stand out and completely recognizable. 

You’ll want to add similar color corrections to video and add elements from your brand guide to continue this seamless look and feel even in video.


Conclusion

It’s easy to get carried away with your brand. Oftentimes we see brands getting creative with different uses of font, color, and style. These practices can confuse consumers and change their opinion, perception, or choice to use your brand. We always recommend laying out the foundational elements of your brand and then experiment with types of content while continuing to use your brand guidelines. 


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