To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.
To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide which displays key elements of your brand.
When creating your branding guide you will need to establish how you want your brand to look. The elements of the guide you will need to outline are logo, color palette, font and content guides. With these key elements you will be able to start creating content that is aligned with your brand and recognizable.
Creating a logo for your brand is the first step in building your brand and business. This is where you can establish your name and the face of your company. You want to create a logo that can be compatible with your website, Instagram, etc. For more information on logos you can read this blog here (5 Things to Know When Creating a Brand).
Building a color palette is key in order to create a trustworthy and aesthetically pleasing brand. It's important to have at least 4-6 main colors that you will use throughout your website, logo design, and other graphic elements that you will create. These colors can also be your “highlight” colors on Instagram. This is important because if you don’t have consistent colors on your website and social media it will be confusing to anyone viewing your page.
Once you have established your logo and color palette you can dive into fonts. The fonts you choose will be shown on your website and graphic design. With these fonts and your color palette you can ensure that your brand is cohesive in all of your creations. Anyone viewing your social media and website will be able to instantly recognize your brand because your logo, color palette and font will all be connected.
The last thing you want to establish to complete your brand is how you want all your content to look. Do you want your photos to be dark and moody? Or do you want them to be light and airy? Once you figure this out you can find the perfect preset to match that look you are going for. A preset is a pre-configured look that you can apply to any number of photos with one click. You can find these through other photographers or you can create your own within Lightroom.
Establishing that preset will be key in making sure all your content on your social media and website is cohesive and consistent. When you use the same preset on all your photos it will make your brand stand out and completely recognizable.
You’ll want to add similar color corrections to video and add elements from your brand guide to continue this seamless look and feel even in video.
It’s easy to get carried away with your brand. Oftentimes we see brands getting creative with different uses of font, color, and style. These practices can confuse consumers and change their opinion, perception, or choice to use your brand. We always recommend laying out the foundational elements of your brand and then experiment with types of content while continuing to use your brand guidelines.
Ready to grow online?
Speak with a qualified Swello expert today and find out what services would best fit your business's needs to achieve your goals.
Ready to talk digital marketing? So are we. Click "get started" for a risk free consultation.
Yes! They still matter and are definitely still a factor when it comes to ranking pages in search engines. But the fact of the matter is that keywords are not the most important component of SEO, and they never have been. As search engine algorithms evolve and become smarter, SEO factors will continue to balance out and SERP landscapes will continue to change.
Conversion rates are one of the most important metrics tracked by social media marketers. A conversion is when a viewer of your website completes an action such as making a purchase. Facebook is one of the top social media platforms for driving conversions, which is why creating quality Facebook ads should be a priority in your marketing strategy.