Are you a business owner and are wondering why your traditional advertising methods are not working? Here are a FEW examples of why your business in 2019 your company needs to choose a new strategy.
Since 2000 more than 75% of newspaper revenue has decreased.
The average response rate of direct mail is less than 2.9% on average
Roughly 32% of the U.S. marketer population has pulled out of traditional media buys in print, outdoor, and broadcast advertising placements.
As for digital the trends continue to grow. According to (Axios, 2017) Google and Facebook together produce more revenue than the entire print and radio industry combined. Digital marketing is on track to become the largest advertising market this year.
Remember “good” marketing requires CONSTANT testing, tracking, and optimization. If methods don’t work it’s important to be nimble and make quick adjustments.
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But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.
George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.
The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.