Facebook is a great place to get new eyes on your products or services. Facebook has an average of 2.7 billion active users each month. Lead generation can be difficult to figure out when first starting out. Through a lot of research and trial and error, we have simplified it down to 4 Helpful tips.
- Keep It Simple
From our experience, simple designs, and easy to understand copy is the most important part to lead gen. You want your customer to quickly understand what they are signing up for and what they get in return. Typically when first starting ads, we will run a series of A/B test to figure out what get our audience to engage with most.
- Expert Landing Pages
When building out your landing page try to put yourself in your customer shoes. Is it easy to navigate, is it too cluttered with review, images or more? Find things to clean up to funnel the customer through the path you want to take, that will get them to convert. Going back to testing, make multiple landing pages to see what works best and then optimize.
Incentives can be a great way to help boost conversions. Offer your audience something in return for their information. This can be an eBook, discount code, free consultation, or free trial. This offer can also be as simple as your content, this can take the form of a monthly newsletter.
- Pre-lead Form Lead Form
Sometimes this can be redundant for the shopper, but since testing this strategy out we have seen a large increase in leads. Most customers aren't interested in filling out a long form ask for every detail about them including their birthday or pets name. Start the lead process by asking for their first and last name as well as their phone number. Once this step is complete then direct them to the longer form to fill out.
These simple tips will help your lead generation ads perform better right off the bat. One thing to alway keep in mind is advertising is not a one size fits all platform, it will take a lot of testing to figure out what works best for your company. If you are looking for a deep dive into what is working for your company, schedule a meeting with one of our marketing experts to help outline what you can do to see better results!