Social Media

What to know about Instagram Reels

Instagram has recently launched Reels - a new way for users to create content through short video clips and then to share them to the Explore page, or to their own stories and Reels tab on their profile.

WHAT CONSUMERS NEED TO KNOW

Instagram has recently launched Reels - a new way for users to create content through short video clips and then to share them to the Explore page, or to their own stories and Reels tab on their profile. Very similarly to Tik Tok, Instagram Reels are 15 second videos with music that allow you to share content to other users whether that be directed towards marketing your business, making new dances to your favorite songs, or even just funny, creative, and relatable videos.

HOW TO CREATE AN INSTAGRAM REEL

Creating an Instagram Reel is quite simple. Click on your profile photo as if you were wanting to make a story, then, at the bottom of the screen where it says “Story”, click on the “Reels” option that is listed right next to it.

You can then either record a video directly from Instagram, or use a previous video you have made from your camera roll. You can pause and continue the video depending on the format you want, add captions, stickers, drawings, and filters.


You’ll then pick a song to add your video to from the list created by Instagram, or from your own personal downloaded playlists.

Once you're all finished creating your video, you can share it to friends and family with the “Private” setting, or share it to everyone using the “Public” setting.

To watch Instagram Reels, you simply click on the Explore page, and the first Reel video will appear at the top of the page. Click on the video, and scroll down to continue watching videos that are directed towards you and your interests.

OUR PREDICTIONS ON THE PLATFORM

Tik Tok has generated over 2.3 billion downloads. It has been a very popular app among Gen Z users but has recently attracted an older audience as well. Instagram Reels is Facebook's combat to Tik Tok and has the potential of being a successful way to bring in new users and increase the amount of time spent on the app each day. It can also be a great way for businesses to market and share their products/services through entertaining and informative videos!


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