Social Media

What’s the RIGHT number of Facebook ads to be running?

When it comes to your Facebook or Instagram ads, “the more the merrier” might not be the proverb to live by. While experimentation is essential to any successful advertising campaign (and therefore a large variety of creatives and audiences for testing), having too many ads running simultaneously can be a detriment to your ad performance and potential return.

When it comes to your Facebook or Instagram ads, “the more the merrier” might not be the proverb to live by. While experimentation is essential to any successful advertising campaign (and therefore a large variety of creatives and audiences for testing), having too many ads running simultaneously can be a detriment to your ad performance and potential return.

Earlier this year, Facebook announced that it will begin imposing limits on the number of ads any page can run at once — limits that will be in place by February 16, 2021. These limits are broken down by an advertiser’s highest monthly ad spend in the previous calendar year. You can view your limit on Facebook here.

These limits, in all reality, are pretty commonsensical for expert marketers. The less you are spending, the less you should spread that spend. Allocating more of your budget to individual ads (once they’ve been tested and are “tried and true”) allows for greater return and improved performance.

So, what is the right number of Facebook ads to be running? When it comes to your Facebook and Instagram ads, pushing the limits is not the way to go. And for every business, the answer is going to be different.

A Swello social media ads expert can help you to identify areas where you can combine ad sets, turn off ads that are not performing or contributing to your marketing funnel, or using dynamic creatives and other ad types to diversify the ads you serve users without having a profuse number of active ads.

While some may need to cut down the number of ads they have, others may need to produce additional content and increase the number of ads that are running in their account. Something to pay special attention to in your Facebook ads manager is the “frequency” column. If the ad that is running is not dynamic, and your frequency is high, consumers may experience ad fatigue and become frustrated with or tired of your brand — something you should avoid at all costs.

The "Frequency" column in Facebook Ads Manager.

Whatever your monthly ad spend is, and wherever your Facebook ads are currently, a Swello expert can help you to optimize your ads’ performance, determine the number of ads you should be running, and help you to achieve your maximum return on investment over time.

Ready to grow online?

Speak with a qualified Swello expert today and find out what services would best fit your business's needs to achieve your goals.

Get Started

Ready to talk digital marketing? So are we. Click "get started" for a risk free consultation.

Get Started

Latest Articles

View All

Yes! They still matter and are definitely still a factor when it comes to ranking pages in search engines. But the fact of the matter is that keywords are not the most important component of SEO, and they never have been. As search engine algorithms evolve and become smarter, SEO factors will continue to balance out and SERP landscapes will continue to change.

To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.

It’s been a long week at work for Frank. He can’t wait until the weekend so he can watch the game (go Bengals!). It’s a new ritual he’s developed with his kids.