Regardless of the subject matter or what it’s made of, content is a powerful tool for building brand awareness and establishing a positive reputation online. Content creation and marketing attracts new potential consumers, establishes trust with those considering your brand, and fosters loyalty among previous customers and clients.
Content creation — and its purpose, content marketing — is an expansive term in the digital world, that includes a large variety of materials. These can range from blog posts and branding to photo and video production to graphic design and social media (all services Swello can provide, by the way).
Regardless of the subject matter or what it’s made of, content is a powerful tool for building brand awareness and establishing a positive reputation online. Content creation and marketing attracts new potential consumers, establishes trust with those considering your brand, and fosters loyalty among previous customers and clients.
In an increasingly visual world, many organizations (small businesses and large corporations alike) turn to photos and video, seeking virality and share-ability. In these cases, the more eyes that are on your content, the better! People have to know what your brand is and what it stands for before they will ever consider converting.
Telling your story the right way on each digital platform can help build trust in your brand with your audience. Providing free and valuable information through videos, blog articles, and organic social media posts — when done right — are all simple and effective ways to build a lasting online presence and reputation.
For those somewhat familiar with your brand, it is essential to prove your experience and expertise in your industry. Email newsletters and graphical content like infographics and GIFs not only spark interest, but allow potential consumers to understand your authority in your craft. Content that continually provides value will attract valuable consumers.
Once those individuals have become consumers by subscribing to your service or purchasing your product, content creation is the tool that will keep them hooked! Whether you’re attempting to upsell through paid digital advertising or looking to build a social media following to find future clients, having fresh and frequent content will allow you to remain relevant in their eyes. Additionally, digital content helps to facilitate the likelihood that a previous purchaser will become a return customer or provide referrals.
No matter the platform or content you desire, the team at Swello is equipped for the task! After all, there is a right way (and a wrong way) to produce and disseminate content — let us help you do it right.
Speak with a qualified Swello expert today and find out what services would best fit your business's needs to achieve your goals.
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