Regardless of the subject matter or what it’s made of, content is a powerful tool for building brand awareness and establishing a positive reputation online. Content creation and marketing attracts new potential consumers, establishes trust with those considering your brand, and fosters loyalty among previous customers and clients.
Content creation — and its purpose, content marketing — is an expansive term in the digital world, that includes a large variety of materials. These can range from blog posts and branding to photo and video production to graphic design and social media (all services Swello can provide, by the way).
Regardless of the subject matter or what it’s made of, content is a powerful tool for building brand awareness and establishing a positive reputation online. Content creation and marketing attracts new potential consumers, establishes trust with those considering your brand, and fosters loyalty among previous customers and clients.
In an increasingly visual world, many organizations (small businesses and large corporations alike) turn to photos and video, seeking virality and share-ability. In these cases, the more eyes that are on your content, the better! People have to know what your brand is and what it stands for before they will ever consider converting.
Telling your story the right way on each digital platform can help build trust in your brand with your audience. Providing free and valuable information through videos, blog articles, and organic social media posts — when done right — are all simple and effective ways to build a lasting online presence and reputation.
For those somewhat familiar with your brand, it is essential to prove your experience and expertise in your industry. Email newsletters and graphical content like infographics and GIFs not only spark interest, but allow potential consumers to understand your authority in your craft. Content that continually provides value will attract valuable consumers.
Once those individuals have become consumers by subscribing to your service or purchasing your product, content creation is the tool that will keep them hooked! Whether you’re attempting to upsell through paid digital advertising or looking to build a social media following to find future clients, having fresh and frequent content will allow you to remain relevant in their eyes. Additionally, digital content helps to facilitate the likelihood that a previous purchaser will become a return customer or provide referrals.
No matter the platform or content you desire, the team at Swello is equipped for the task! After all, there is a right way (and a wrong way) to produce and disseminate content — let us help you do it right.
But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.
George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.
The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.
