Growth

Why You Need Ads of All Kinds

The three main goals of advertising are to inform, to persuade, and to remind. Advertisers want to inform their viewers about the product or service they’re providing, generating buzz and bringing awareness to their brand.

The three main goals of advertising are to inform, to persuade, and to remind. Advertisers want to inform their viewers about the product or service they’re providing, generating buzz and bringing awareness to their brand. The next steps in the advertising process are to persuade viewers to look at their product/service, visit and engage with their website, or make a purchase! Once “persuaded”, advertisers like to send little reminders to their viewers and buyers about their brand, certain products or services, an item they placed in their cart, etc.

With an enormous and diverse audience online, it’s important to utilize many different channels and types of advertising to reach end users.  Let’s take a look at channels like Facebook, Google, and YouTube, and see how the different kinds of ads are used to reach different kinds of people on each of these platforms.

FACEBOOK TRAFFIC

These ads are directed towards individuals that haven’t ever of your brand, or haven’t ever visited your website or social pages. Scrolling through their Facebook/Instagram feeds might be the first exposure that users have to your brand and what you sell. Viewers may click on or engage with the ad - but aside from that, its use is to really just bring awareness to your brand. This advertisement will inform the viewer of your company, but might not generate further actions.

FACEBOOK RETARGETING

Facebook Retargeting Ads are meant to persuade or remind the people that have previously interacted with your company or your brand, whether that's through visiting your website, or social pages. They may have clicked on a link or even placed something in their cart. These individuals have the potential to become a purchaser or lead, based on the previous actions they have taken, and tend to generate a better ROAS (Return on Ad Spend).

All Kinds of Ads.jpg

GOOGLE DISPLAY AND VIDEO (YOUTUBE)

Similar to Facebook Traffic Ads, these ads are directed towards people that have never heard of or have limited exposure to your brand. These ads allow viewers to become familiar with your brand and the products/services you provide. These ads can be successful in building brand/product awareness because they are targeted towards people based on interests that are related to your company.

GOOGLE SHOPPING AND SEARCH

Whether or not they have heard of your brand or visited your website or social pages, these individuals have searched for the products or type of services your brand provides. These ads are meant to persuade those people to click on the ad, check out your page, or even add something to their cart!

GOOGLE RETARGETING AND BRANDED SEARCH

These ads are directed towards people who are generally more familiar with your brand and who have previously engaged with or have been exposed to your brand. The ads are meant to remind the viewer of a previous action they may have taken with your company and tend to have a higher ROAS.

LINKEDIN, TIKTOK, TWITTER, PINTEREST, TUMBLR, SNAPCHAT

These are just a few of the other platforms that companies use to inform, persuade, and remind viewers of their brand, products, and services. Using various social channels to advertise to different demographics and groups of people can be effective in gaining brand awareness and ultimately, generating sales!

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