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So, what does this mean for social media advertisers? A lot, actually. Every user that opts out will no longer be tracked across websites and apps outside of Facebook, rendering Facebook’s Pixel useless. While these individuals can and will still see ads, after clicking on them, Facebook will have no way of tracking those users’ actions (including conversions).

These new tracking rules mean that Facebook can only track one event per interaction with your ad — meaning that if a user went to your website, made a search, viewed content, added to cart, and initiated checkout, Facebook would only track and report ONE of those events, based on your prioritization.

In order to comply with Apple’s new privacy policies, Facebook (and its ad management software) is changing fundamentally. This includes changes to how conversions are counted, and which ads get credit.

If you read our recent blog on how digital marketers can prepare for the holiday season now, you’ll know that the biggest sales event of the year is just around the corner and the time to prepare is now! With online sales projecting to be over $140 billion, digital marketers must be doing all they can to prepare to maximize those sales.

As of Monday morning, TikTok announced that Oracle will be the social platform’s new technology provider, hosting all U.S. user data and securing computer systems to ensure security.

It’s no question that Black Friday and Cyber Monday are two of the biggest sales events of the year. According to Shopify.com, from the beginning of Black Friday through the end of Cyber Monday, Shopify merchants across more than 175 countries sold $2.9+ billion last year - $1 billion more than the previous year's sales.

Instagram has recently launched Reels - a new way for users to create content through short video clips and then to share them to the Explore page, or to their own stories and Reels tab on their profile.

Google Analytics’ main purpose is tracking data, storing it and generating reports about your website. There is a Javascript snippet (or tracking code) that sends the corresponding data like: page views, bounce rate, new visitors, or returning visitors to Google Analytics.