Social Ads

Advertising Strategist - Social Ads

Advertising managers are an integral part of the Swello team, responsible for ongoing client relationship building and forming the backbone of our strategic advertising services. Swello is seeking a decisive, organized, and results-driven individual to oversee and manage sensitive client accounts. Responsibilities include daily optimization and monitoring of client accounts and initiatives, overseeing and executing on creatives, ensuring goals and key indicators are met, providing reports to clients and staff, and maximizing results with innovative strategy. This position requires skills in analysis and organization, creativity, and results-driven problem solving.

Mesa, Arizona
Full Time
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About this position

Our Company:

Swello Marketing is on a mission to Accelerate Growth through Innovative Digital Marketing to Help Businesses Compete.  We provide first-class, No-BS marketing strategies and creative services to businesses looking to grow.  Swello maintains a culture-driven workplace, and lives by a set of team-originated Core Values. 


Swello Core Values, O.C.E.A.N:

  1. One Pod:  You demonstrate collaboration and synergy. You are an advocate and ally for others. We make space for individual voices to be heard and valued while operating as a team.
  2. Client Obsessed:  We care deeply about our customer’s success. We are trusted advisors who go the extra mile to exceed expectations and deliver real and measurable value to clients.
  3. Extreme Ownership:  You accept responsibility for the successes and shortcomings of any outcome you have influence over. We embrace accountability, check our egos at the door, and own the impact of our actions.
  4. Ahead of the Wave:  You are a subject matter expert, educated and informed, prepared to adapt to the dynamic digital marketing landscape. You are proactive in your approach to conflict, competition, and change.
  5. No B.S. Marketing:  You under-promise and overdeliver. You are honest. We utilize radical candor to directly and efficiently communicate with our clients and with each other.


Job Description:

Advertising managers are an integral part of the Swello team, responsible for ongoing client relationship building and forming the backbone of our strategic advertising services.  Swello is seeking a decisive, organized, and results-driven individual to oversee and manage sensitive client accounts.  Responsibilities include daily optimization and monitoring of client accounts and initiatives, overseeing and executing on creatives, ensuring goals and key indicators are met, providing reports to clients and staff, and maximizing results with innovative strategy.  This position requires skills in analysis and organization, creativity, and results-driven problem solving.   

 

Our Ideal Hire:

  • Is a strong and efficient communicator
  • Can work well flying solo or working in a pack
  • Continually develops their leadership skills and contributes at a high level
  • Innovates and prioritizes continual learning
  • Is scrappy and resourceful - loves problem solving and thrives in ambiguity
  • Is comfortable being a mentor and coach to colleagues
  • Wants to help build a lasting company culture at an early-stage agency


Role Responsibilities:

Advertising managers will collaborate with clients and coworkers to:

  • Manage Facebook, Instagram, and other social ad campaigns
  • Assist in targeting and segmentation strategies
  • Be the primary point of contact for clients
  • Provide weekly and monthly reporting to clients quickly and efficiently
  • Provide ongoing analysis and insight of campaign and project performance
  • Optimize campaigns and projects daily, with attention to key indicators such as budget, ROAS, CPL, CPA, and project timelines and goals
  • Manage client assets responsibly and effectively
  • Help streamline and setup new processes
  • Develop and recommend new strategies based on data and testing
  • Perform other related duties as assigned


What We Hope to See:

Swello’s minimum requirements are that candidates understand and agree to uphold and stand by our company core values, listed above.  Above this, preferred skills and experiences are as follows:

  • 2 years of experience with Facebook Ads Manager
  • Managed monthly budgets of at least $5,000
  • Has experience with Ecommerce marketing - Mainly Facebook Catalogs
  • Creative writing skills
  • Experience with finding creatives that work well with the target audience
  • Experience working in cross functional and collaborative teams
  • Familiarity and experience in a marketing, advertising, or sales capacity
  • Ability to effectively and calmly communicate with clients and coworkers
  • Preferred experience running high-spend, high-return advertising campaigns
  • Bachelor’s Degree or equivalent technical experience


Employment Type:

  • Full-Time/Salaried


Pre-Hiring Expectations:

  • Candidates may be asked to provide creative content examples and/or writing samples of their own original work
  • Candidates must be able to work full-time in Mesa, AZ at Swello offices
  • Candidates must be authorized to work full-time in the US