Scaling an ad budget and ROAS goal is no easy task. Many brands fail (and do so quickly) as they make efforts to increase their ad dollars while maintaining or growing in ROAS. Swello's strategic planning and execution helped Keep Nature Wild to successfully scale spend and grow their e-commerce brand.
Growth Marketing, Search Engine Optimization, Social Ads
Google, Facebook, & Instagram
Keep Nature Wild was built by one phrase, “we stand for what we stand on.” With that in mind, they vow to pick up a pound of trash with each purchase made on their site.
Once Swello started advertising on Facebook and Instagram, Keep Nature Wild experienced a significant amount of sales and an increase on their return on ad spend, all the while sticking to their earth-friendly mantra.
After a detailed analysis of Keep Nature Wild's previous ad campaigns, it was quickly realized that there was a significant opportunity to test a wide variety of audiences from lookalikes, interests and behaviors on Facebook.
Each audience required different creative types to best engage and ultimately convert the prospect into a longtime customer of Keep Nature Wild, so Swello went to work creating content and building ads.
Understanding one's audiences is one of the most critical parts of running ad campaigns on any platform. Keep Nature Wild was able to expand their brand recognition by reaching a diverse population of customers, rather than being focused only on one group of followers and potential purchasers.
Through audience testing and specified creatives, Keep Nature Wild was able to see an average increase of 97.96% year over year with their account's return on ad spend (ROAS).
This increase in their ROAS led to a 107.35% increase in overall site revenue.
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