Jeannie N Mini
January 2021

How We Increased Conversions Through Email

One the the best practices for improving an email campaign is segmenting. Segmenting an email list narrows down who is most likely to make a purchase from an email, and has the potential to produce better results with improved open and click rates.


Email, Facebook Ads


Facebook, Instagram, Klaviyo

Average Open Rate

Open Rate

Average Click Rate

Click Rate

Case Study Overview

Jeannie N Mini is a lovely kids' boutique located in Irvine, CA. They sell everything you would need for newborns to toddlers both in-store and online, from wooden toys to designer clothing. When Jeannie N Mini first came to Swello, they were sending thousands of useless emails — in just a matter of weeks, we were able to help the brand segment their email list to improve open, click, and conversion rates.


The email open rate for Jeannie N Mini was relatively low compared to industry standards. The general expectation is something around 12%, while Jeannie N Mini was seeing a 9.2% average. After a few weeks of strategic email marketing, our Swello team was able to create segments to cut out individuals who either never opened an email or hadn't in a long time.


Swello was able to increase the average open rate from 9.2% to 20.8%, making every email sent to a group more likely to buy! While emails were sent to fewer people, high conversion rates continued to increase. Jeanie N Mini have an average order value of more than $430 per email... and the industry average is $86!


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We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!

Kurtis Toolson
Owner, Chunk Cookies

I've worked with Swello Marketing for over the past year and they are great! Super energetic, professional and results driven. Our company is most definitely in a better position today after working with them. I can't wait to see how they grow as a company and I'm also very excited to see how they help us continue to grow!

Trevor Cannon
Marketing Director, Fat Cats

Swello has been great for our company. They offer an unmatched 1-on-1 experience, and they're a joy to be around.

Tom O'Bryant
Owner, Stingray

Super professional, result driven and always looking for new and innovative ways to reach audiences , the Swello team is truly one of a kind. They’ve helped our startup in its early stage of market research by extracting valuable insights from various test ads campaign with a very economical yet efficient approach. Couldn’t recommend them more!!

Jean-Baptiste Duprieu
Owner, Çava Health

We are currently looking for a better online presence.   Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.

Jodie Rincon
Rincon Ranch

Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!

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