One the the best practices for improving an email campaign is segmenting. Segmenting an email list narrows down who is most likely to make a purchase from an email, and has the potential to produce better results with improved open and click rates.
Email, Facebook Ads
Facebook, Instagram, Klaviyo
Jeannie N Mini is a lovely kids' boutique located in Irvine, CA. They sell everything you would need for newborns to toddlers both in-store and online, from wooden toys to designer clothing. When Jeannie N Mini first came to Swello, they were sending thousands of useless emails — in just a matter of weeks, we were able to help the brand segment their email list to improve open, click, and conversion rates.
The email open rate for Jeannie N Mini was relatively low compared to industry standards. The general expectation is something around 12%, while Jeannie N Mini was seeing a 9.2% average. After a few weeks of strategic email marketing, our Swello team was able to create segments to cut out individuals who either never opened an email or hadn't in a long time.
Swello was able to increase the average open rate from 9.2% to 20.8%, making every email sent to a group more likely to buy! While emails were sent to fewer people, high conversion rates continued to increase. Jeanie N Mini have an average order value of more than $430 per email... and the industry average is $86!
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We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!
We are currently looking for a better online presence. Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.
Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!
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