Lifetime Leather
November 2020

This Leather Company's Site Went From Good To Great

Building a business from the ground up is hard enough without having to worry about keeping your website and content up to date. We did a complete redesign of Lifetime Leather's website with a focus on the customer experience, and the results speak for themselves.


Gold Level Website Build, template change, app integration, product updates, tech support, Facebook, Instagram, Google Ads, SEO


Shopify, Google, Facebook, Instagram

Average Order Value

Average Order Value

Increased Profits

Increased Profit

Case Study Overview

Lifetime Leather Co. is an Arizona-based workshop composed of a small, but talented team of individuals who love what they do. Every step of the crafting process is done in-house, including cutting, sewing, branding, finishing, you name it. Everyone takes pride in the work they do.

We wanted to keep that pride going from their workshop into their website and have worked hard to make sure that it is a mirror of what they represent. Working together, we were able to make a great site and offer an amazing customer experience from the home page to checkout.


A website can make or break a company in the eyes of a consumer. If the site is hard to navigate, loads slowly, or maybe just doesn't have the right color scheme, customers are more likely to leave and not come back.

Our focus with Lifetime Leather was on the user experience. We wanted to make sure that everything was intuitive and appealing. For example, we optimized the menu navigation so that visitors can shop by products, collection or gender. This is a simple, but versatile way to entice a range of potential customers to browse the site. We were able to help Lifetime Leather to increase their rate of returning customers and their average order value significantly!


In the first weekend after publishing their new site, Lifetime Leather saw a BOOM in website visitors and in customer conversions. Essentially overnight, they doubled their usual sales numbers and have been able to keep it up consistently since that time.

We're excited to see what we can do with their brand and glad for the chance to keep working with them in the future!

Client Testimonial Video: Lifetime Leather X Swello


Don't take our word for it, take theirs!

A picture is worth a thousand words, but sometimes words are all you need! Check out what our awesome clients have to say about us!

We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!

Kurtis Toolson
Owner, Chunk Cookies

I've worked with Swello Marketing for over the past year and they are great! Super energetic, professional and results driven. Our company is most definitely in a better position today after working with them. I can't wait to see how they grow as a company and I'm also very excited to see how they help us continue to grow!

Trevor Cannon
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Swello has been great for our company. They offer an unmatched 1-on-1 experience, and they're a joy to be around.

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Owner, Stingray

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Owner, Çava Health

We are currently looking for a better online presence.   Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.

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Rincon Ranch

Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!

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