November 2020

Find The Right Audience with Ad Testing

Many agencies say the only way to see more results is to spend more ad dollars. We say the best way to get more results is to test audiences, creatives, landing pages, and much more! This case study outlines what we did to help this little KC boutique find their audience, and optimized their ad spend.


Social Ads, Creative Services


Facebook & Instagram





Case Study Overview

LocalE is a t-shirt and accessory company out of Kansas City that specializes in sequin tees. Although they are a Kansas City favorite, they make tees for all the great US cities.

Once Swello started advertising on Facebook and Instagram, we quickly learned that this local boutique had some big city hurdles to climb!


In our experience the most critical step to advertising on Facebook and Instagram is understanding your audience, and finding that audience through ads. The best way to expedite this process is through A/B split tests.

A/B split tests allow you to test variables such as copy, creative, audiences, and much more. Facebooks A/B split test's are very effective, and allow to make quick data-driven decisions.


After testing audiences, creatives, and ad objective types we were able to find the right audiences. Initially when we started advertising we were seeing a constant ROAS of 1.5 - 2.5X. After our tests, our ROAS average has increased to 3.5 - 4.5X+!

Ad testing helped us increase our ROAS, which ultimately has allowed us to increase ad spend.


Don't take our word for it, take theirs!

A picture is worth a thousand words, but sometimes words are all you need! Check out what our awesome clients have to say about us!

We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!

Kurtis Toolson
Owner, Chunk Cookies

I've worked with Swello Marketing for over the past year and they are great! Super energetic, professional and results driven. Our company is most definitely in a better position today after working with them. I can't wait to see how they grow as a company and I'm also very excited to see how they help us continue to grow!

Trevor Cannon
Marketing Director, Fat Cats

Swello has been great for our company. They offer an unmatched 1-on-1 experience, and they're a joy to be around.

Tom O'Bryant
Owner, Stingray

Super professional, result driven and always looking for new and innovative ways to reach audiences , the Swello team is truly one of a kind. They’ve helped our startup in its early stage of market research by extracting valuable insights from various test ads campaign with a very economical yet efficient approach. Couldn’t recommend them more!!

Jean-Baptiste Duprieu
Owner, Çava Health

We are currently looking for a better online presence.   Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.

Jodie Rincon
Rincon Ranch

Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!

Elizabeth Kennedy
Local E

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