Using Cold Conversion Campaigns To Increase ROAS
In this case study, we will outline what we did to help increase ROAS and purchases for U-stand.
Services
Social Ads, Creative Services
Platforms
Facebook & Instagram
ROAS
Purchases
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Case Study Overview
The U-Stand is a unique one of a kind umbrella stand. They have redesigned the umbrellas stand so you can take your umbrella with you practically anywhere. Initially when we started running ads we quickly realized that the hot season was quickly coming to an end. We implemented some new cold audience conversion campaigns and instantly saw a sharp increase in ROAS and total purchases.
Insights
Starting out we launched a series of ad targets to different ideal audiences. As time went on we were able to determine what audiences engaged the most and can allocate budgets. Once we knew exactly who would perform the best, it was easy to scale our budget to optimize our return.
Results
Initially when we started marketing U-Stand had never used Facebook ads before. Using the strategies and making adjustments we were able to see an increase in ROAS to a 2.86X ROAS in just one month. We also were able to see 90 purchases in the first month of advertising.
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