July 2020

Using Cold Conversion Campaigns To Increase ROAS

In this case study, we will outline what we did to help increase ROAS and purchases for U-stand.


Social Ads, Creative Services


Facebook & Instagram





Case Study Overview

The U-Stand is a unique one of a kind umbrella stand. They have redesigned the umbrellas stand so you can take your umbrella with you practically anywhere. Initially when we started running ads we quickly realized that the hot season was quickly coming to an end. We implemented some new cold audience conversion campaigns and instantly saw a sharp increase in ROAS and total purchases.


Starting out we launched a series of ad targets to different ideal audiences. As time went on we were able to determine what audiences engaged the most and can allocate budgets. Once we knew exactly who would perform the best, it was easy to scale our budget to optimize our return.


Initially when we started marketing U-Stand had never used Facebook ads before. Using the strategies and making adjustments we were able to see an increase in ROAS to a 2.86X ROAS in just one month. We also were able to see 90 purchases in the first month of advertising.


Don't take our word for it, take theirs!

A picture is worth a thousand words, but sometimes words are all you need! Check out what our awesome clients have to say about us!

We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!

Kurtis Toolson
Owner, Chunk Cookies

We are currently looking for a better online presence.   Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.

Jodie Rincon
Rincon Ranch

Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!

Elizabeth Kennedy
Local E

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