Rainbow Row
January 2021

Using Facebook Ads To Scale Revenue

In this case study, we will outline how we helped Rainbow Row scale revenue and Avg ROAS.


Social Ads, Email Marketing


Facebook, Instagram & Klaviyo





Case Study Overview

Rainbow Row is a local brand focused on making timeless jewelry for every stage & every age. All their jewelry is made in the USA, and always 14k gold. Rainbow Row has done a great job on building their social media presence getting up to 31,000 Instagram followers in just a few years. Once we started advertising we were able to tap right into this audience as well as find new audiences based on this data.


Organically Rainbow Row was averaging 10k+ site visitors per month. This gave us a huge base of customers to start targeting right off the bat. This also allowed us to analyze different parts of the funnel, and target shoppers based on their position in the funnel. Using Facebook custom audiences we broke down each part of the funnel and wrote specific copy to direct shoppers to purchase. Additionally we started using lifestyle images and videos, but quickly learned their audience preferred dynamic creatives.


After launching our new funnel focused ads we instantly started seeing results. Within the first 7 days we were up to a 3X+ ROAS, and by the end of our first month we were up to a 5X ROAS. We also built out some new cold conversion campaigns . This allowed us to test new audiences, specifically ones that help increase our overall ROAS.

Giving time to these ads were critical in our Scaling process. Taking a step back and analyzing our cost per landing page view, cost per purchase, ROAS, and CTR allowed us to clearly see areas we can add budget, or should reduce our budget. We typically follow the rule of adding 10% in budget to ad, ad set, or campaign that is performing above expectations. Over the next week or so we were able to increase ad spend by 40% and still see a 5-7X ROAS.


Don't take our word for it, take theirs!

A picture is worth a thousand words, but sometimes words are all you need! Check out what our awesome clients have to say about us!

We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!

Kurtis Toolson
Owner, Chunk Cookies

I've worked with Swello Marketing for over the past year and they are great! Super energetic, professional and results driven. Our company is most definitely in a better position today after working with them. I can't wait to see how they grow as a company and I'm also very excited to see how they help us continue to grow!

Trevor Cannon
Marketing Director, Fat Cats

Swello has been great for our company. They offer an unmatched 1-on-1 experience, and they're a joy to be around.

Tom O'Bryant
Owner, Stingray

Super professional, result driven and always looking for new and innovative ways to reach audiences , the Swello team is truly one of a kind. They’ve helped our startup in its early stage of market research by extracting valuable insights from various test ads campaign with a very economical yet efficient approach. Couldn’t recommend them more!!

Jean-Baptiste Duprieu
Owner, Çava Health

We are currently looking for a better online presence.   Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.

Jodie Rincon
Rincon Ranch

Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!

Elizabeth Kennedy
Local E

Ready to grow online?

Speak with a qualified Swello expert today and find out what services would best fit your business's needs to achieve your goals.

Get Started

Ready to talk digital marketing? So are we. Click "get started" for a risk free consultation.

Contact Sales