November 2020

We Increased Movie Ticket Purchases Through Messenger Ads

Thinking outside of the box is critical to any successful Facebook campaign. This case study outlines how we used messenger and messenger ads to help increase theater attendance.


Social Ads, Creative Services, Messenger Ads


Facebook & Instagram



Cost Per Message

Cost Per Message

Case Study Overview

FatCats is a Movie theater chain that offers bowling, arcade games, mini golf, and much more! FatCats is a well known theater chain that is all over AZ, CO, UT, and ID.

Once Swello started advertising, on Facebook and Instagram, we started using ManyChat to push coupons. These messenger ads helped increase our social audience, and get our current audience to come back to the theater.


Messenger ads, not only allowed us to share the coupons, it allowed to build a new audience. By creating lookalike audiences from those who have messaged in we started seeing better results, and have been able to increase our ad budgets.

Additionally, switching up the deal every other week or monthly, kept our audience engaged, and coming back for more!


Since launching our messenger ads we have had over 2,100+ messages, and have increased theater attendance! Our average cost per message is below $1.75, and is constantly going down.


Don't take our word for it, take theirs!

A picture is worth a thousand words, but sometimes words are all you need! Check out what our awesome clients have to say about us!

We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!

Kurtis Toolson
Owner, Chunk Cookies

I've worked with Swello Marketing for over the past year and they are great! Super energetic, professional and results driven. Our company is most definitely in a better position today after working with them. I can't wait to see how they grow as a company and I'm also very excited to see how they help us continue to grow!

Trevor Cannon
Marketing Director, Fat Cats

Swello has been great for our company. They offer an unmatched 1-on-1 experience, and they're a joy to be around.

Tom O'Bryant
Owner, Stingray

Super professional, result driven and always looking for new and innovative ways to reach audiences , the Swello team is truly one of a kind. They’ve helped our startup in its early stage of market research by extracting valuable insights from various test ads campaign with a very economical yet efficient approach. Couldn’t recommend them more!!

Jean-Baptiste Duprieu
Owner, Çava Health

We are currently looking for a better online presence.   Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.

Jodie Rincon
Rincon Ranch

Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!

Elizabeth Kennedy
Local E

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