Show Stopping Content- Use Video to Boost User Engagement
An ad with something moving — like a video or a GIF — is 75% more likely to "stop the scroll." That's why we prioritize content creation that includes videography. This promo video generated more user engagement than anything else the kid-friendly cosmetic brand shared online.
Services
Social Ads, Google Ads, Email Marketing, Creative Services
Platforms
Facebook, Instagram, Google
Reach
Engagement
Case Study Overview
When Puttisu first partnered with Swello, the Korean-based brand was expanding into the American market. Its all-natural and kid-friendly nail polish, sunscreen, stickers, and more are a hit among young girls and their parents alike!
Swello understood that we couldn't just tell potential purchasers how fun these products were, we had to show them. So that's what we set out to do.
Insights
The vision for Puttisu's promotional video was to showcase a mommy-daughter spa day at home — something that's bound to happen after ordering any of the brand's adorable products. Setting out to bring this vision to life, we identified a mother-daughter modeling duo, selected a bright and beautiful location, licensed out on-brand music, and worked with our expert videography team.
After getting the lighting just right and framing the perfect camera angles, the video was shot, edited, reviewed, and edited again. Check out the final product below:
Results
As you can see, the video turned out marvelously — and it was everything our client hoped it would be. After being shared on social media and placed strategically in Facebook ads (also run by Swello), the promotional video garnered more user engagement than any other content used in ads!
Tens of thousands of online users have already watched the video. The more eyes that see this kind of content, the more people will recognize and understand your brand. This brand recognition and user engagement can lead to even greater success later down the marketing funnel with retargeting and remarketing efforts across platforms.
Don't take our word for it, take theirs!
A picture is worth a thousand words, but sometimes words are all you need! Check out what our awesome clients have to say about us!
We have been using Swello for about a year now and they have been nothing but AMAZING! They increased our revenue 10x and have been absolutely professional in every step of the way. Now days marketing is a make or break for every company so do your self a favor and get Swello on your side!
Kurtis Toolson
We are currently looking for a better online presence. Social media marketing and web page building has left me in the dust. Our business also has outgrown what I can do, with little time and expertise in this area. So far I’ve had an amazing experience with SWELLO staff, company policy, and their impressive past work. I hope to have much more time to focus on our products and leave the marketing and website up to them.
Jodie Rincon
Swello is a great marketing agency that works with my small business. They are helping us grow our online sales. They’re incredibly responsive, work with you in a collaborative way and are very knowledgeable! Also, professional and transparent! Love working with them!
Elizabeth Kennedy
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