An ad with something moving — like a video or a GIF — is 75% more likely to "stop the scroll." That's why we prioritize content creation that includes videography. This promo video generated more user engagement than anything else the kid-friendly cosmetic brand shared online.
Social Ads, Google Ads, Email Marketing, Creative Services
Facebook, Instagram, Google
When Puttisu first partnered with Swello, the Korean-based brand was expanding into the American market. Its all-natural and kid-friendly nail polish, sunscreen, stickers, and more are a hit among young girls and their parents alike!
Swello understood that we couldn't just tell potential purchasers how fun these products were, we had to show them. So that's what we set out to do.
The vision for Puttisu's promotional video was to showcase a mommy-daughter spa day at home — something that's bound to happen after ordering any of the brand's adorable products. Setting out to bring this vision to life, we identified a mother-daughter modeling duo, selected a bright and beautiful location, licensed out on-brand music, and worked with our expert videography team.
After getting the lighting just right and framing the perfect camera angles, the video was shot, edited, reviewed, and edited again. Check out the final product below:
As you can see, the video turned out marvelously — and it was everything our client hoped it would be. After being shared on social media and placed strategically in Facebook ads (also run by Swello), the promotional video garnered more user engagement than any other content used in ads!
Tens of thousands of online users have already watched the video. The more eyes that see this kind of content, the more people will recognize and understand your brand. This brand recognition and user engagement can lead to even greater success later down the marketing funnel with retargeting and remarketing efforts across platforms.
A picture is worth a thousand words, but sometimes words are all you need! Check out what our awesome clients have to say about us!
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