google & youtube Ads

Take your Google Ads to the next level

Marketing to consumers with the highest intent to buy is always a point of our focus. Showing an ad to someone who has already decided they want your product or service and is actively looking online should be the highlight of your digital strategy.

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Our Services

Get found in relevant local and national web searches.

PPC or pay-per-click, allows your business to show up when a relevant search term is “Googled” allowing you to control who finds you and when. Below are some of the places you can advertise using Google.

Shopping

Google Shopping should always be your preferred channel if you have an ecommerce website. Customers have the ability to see a photo of your product along with the price right on the results page. All of these kinds of ads appear either on the very top of the SERP page, or to the right meaning more exposure to your products.

Search

Google Search has been around since the 90’s, which means they have been gathering data for years to give people exactly what they search for. This type of marketing is great for all different kinds of companies, but is best for services like pest control, commercial cleaning, lawn care, consulting, etc.

Display

Display ads are very similar to shopping ads, but the biggest difference is that you can market any product or service on display. You cannot do that for shopping ads. There are different types of display ads such as banner ads, text ads, app ads, and gmail ads.

Youtube Ads

Display ads are very similar to shopping ads, but the biggest difference is that you can market any product or service on display. You cannot do that for shopping ads. There are different types of display ads such as banner ads, text ads, app ads, and gmail ads.

Discover Ads

These kinds of ads are non-interruptive which means they do not appear in videos people watch. Most people do not even realize they are clicking on these types of ads, which is a good thing. For the best results, discovery ads should be used to target customers in the middle of your sales funnel.

Non-Skippable Ads

Have you ever watched a video that made you watch a 6-15 second ad before watching the video you searched for? Those are called non-skippable ads. They cost a little more money, but make customers watch your entire ad which can be very beneficial if you are trying to boost awareness.

Bumper Ads

Noted as one of the hardest ads to create, bumper ads only allow videos of up to six seconds. Although it may seem impossible to do, these ads can do an amazing job of adding to your message and helping with brand recall and other top-funnel metrics.

About This Service

How Google ads help you grow.

There are millions of consumers searching each month for solutions to their needs. Google allows you to serve your business or product as a relevant ad to a perspective buyer. This allows you to drive traffic to your site with HIGH intent meaning consumers are more ready to buy.

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Step 1

Access and Audit

We connect and access your Google ad account and document clear historicals and opportunities.

Step 2

Plan Playbook

Our team does research on industries, creatives, demographics and outline a clear foundation for launch.

Step 3

Feedback and Approval

Before launch we present, request feedback, and begin the build out campaigns.

Our Process

How we formulate your ad strategy.

Running ads on Google can feel very complicated. It takes a clear digital process to develop a successful campaign aimed to provide growth for your business.

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Case Study

How we helped Cusa Tea find new opportunities with Google Ads.

"As a small and nimble brand, we're used to coming up with new ideas and implementing them quickly - Swello's team reacts quickly to our ideas and requests. It's not just that - at Swello, different people are responsible for different areas of marketing, and we get to talk with each of them directly rather than being funneled through a  single client liaison."

Robin Shelley
Marketing Director
12%
Increase in ROAS
Our Past Clients
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Interested in Google ads? Request a quote today.

We'd love to see if we are a good fit for your business. Request a zero obligation quote today.

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